Why Creativity Is One of the Most Important Skills Our Kids Will Ever Learn
What do children really want?
Freedom to play.
Time to imagine.
Space to create something, anything, just because it popped into their head.
And what do we want as parents?
We want them to be happy.
To feel confident.
To grow into adults who can handle life’s twists and turns, and maybe even do something meaningful with it.
It turns out, there is one thing that ties all of that together.
Creativity.
Not just painting, drawing or crafts (though we love that too!). This is about real creativity.
Big ideas.
Flexible thinking.
The ability to imagine new worlds, and new ways of solving problems in this one.
The world is changing quickly, and creativity helps children keep up
Global research supports this. The World Economic Forum (2023) lists creativity among the top five skills of the future, alongside critical thinking and emotional intelligence. In a world shaped by artificial intelligence, automation and uncertainty, the people who thrive will be the ones who can adapt, think differently, and imagine bold new solutions.
In other words, the ones who once turned sofa cushions into forts, or invented elaborate rules for made up games in the garden.
Harvard University research has also shown that imaginative play builds problem-solving abilities, emotional resilience and better social skills (Singer & Singer, 2005). Creativity is not only about expression. It is also about confidence and connection.
A LinkedIn Global Talent Report found that creativity is the most in-demand soft skill among employers worldwide (LinkedIn, 2019). That beats technical skills like coding and data analysis. Employers want people who can think creatively, not just follow instructions.
So what does this mean for parents?
It means that when your child is telling stories about flying donkeys, designing imaginary rockets or training their imaginary dragon, they are not just playing.
They are practising.
For life.
That is why we built Fudge & Gandol, to give families simple tools that spark creativity together. Our story cards, characters and adventures are not just a nice activity. They are designed to help your child explore big ideas, use their voice and develop their imagination.
Storytelling is a soft way to build serious skills. Skills that will stick with your child for life.
Creativity today. Confidence tomorrow.
If you are wondering whether giving your child more time to imagine, play and create is really worth it, this is your answer.
Yes, the world will always need engineers, doctors and planners. But it also needs dreamers. Inventors. Designers. Problem-solvers. Children who grew up asking “What if?” and were encouraged to follow the answer.
Let us give them that space.
Let us tell stories that go somewhere new.
And let us raise a generation that is ready to shape their own future, whatever that future may look like.
💡✨
The Fudge & Gandol Team
References
LinkedIn (2019) 2019 Global Talent Trends. Available at: https://business.linkedin.com/talent-solutions/recruiting-tips/global-talent-trends-2019 (Accessed: 11 July 2025).
Singer, D.G. and Singer, J.L. (2005) Imagination and Play in the Electronic Age. Cambridge, MA: Harvard University Press.
World Economic Forum (2023) The Future of Jobs Report 2023. Geneva: World Economic Forum. Available at: https://www.weforum.org/reports/the-future-of-jobs-report-2023 (Accessed: 11 July 2025).
